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Dan S. Kennedy Target Client questions
Questions
- what keeps them awake at night?
- what are they afraid of
- what are they angry about?who are they angry at?
- what are their top three daily frustrations?
- what trends are occurring and will occure in their business or lives?
- what they secretly, ardently desire most?
- is there a built-in bias to the wau they make decisions? (ex engineers is an exceptional analytics )
- Do they have their own language?
- Who else is selling something similar to their product, and how?
- Who else has tried selling them something similar, and how has that effort failed?
