Anonimo

This article is devoted to the watches Anonimo Polluce, released in commemoration of sunken in 1841 Polluce streamer recover in the Tyrrhenian Sea, not far from Tuscany coast. Polluce streamer, after which the watches are named, carried gold at total amount of hundreds of million dollars. Now let’s talk about how these watches are linked with the deep-sea expedition for recover of streamer with treasures. The story starts in 1998 with the diver watches Anonimo Millemetri (their name doesn’t concern millimeters and is translated from Italian as “thousands of meters”). Millemetri watches had commercial success and were highly appreciated by...

Research & development The strong identity of Anonimo Firenze watches owes much to the company’s particular design process. Design and engineering are closely linked from the very beginning of new model development. The watches are designed in relation to the use and the environment of use. Consequently, the choice of case construction type, of the means used to ensure water tightness for the case and components, of materials and processes… all are numerous and differing: each solution is optimized in response to specific requirements. The Anonimo Firenze watches themselves show, even more than these words, how original, unprejudiced...

History Anonimo Firenze Firenze Orologi Srl is a company that manufactures and distributes the watch brand Anonimo Firenze, representing mechanical watches manufactured in an artisanal way. The brand was founded in 1997, following a rather fortunate coinciding of events and meetings of several personalities. On the one hand, there was the founder, Federico Massacesi, who for many years was linked to the luxury world, more particularly to fashion house Salvatore Ferragamo, while on the other hand there was the presence of a small but prestigious Florentine traditional watchmaking atelier: that of the Ambuchi family (today proudly commemor...

Design and production The Anonimo Firenze watch collection, with Swiss high end movements and watch cases produced in house mainly in high quality steel AISI 316L and Marine Bronze, is the result of technical expertise and decades of experience of watchmaking in Firenze, Italy. The core strength of the company lies mainly in the production of watch cases with numerically controlled machines and in handcrafted finish. The Anonimo Firenze approach differs from the traditional models of Swiss watchmaking. Swiss watchmakers often have a “vertical production", where all the parts are developped in house, as well as all steps of the production...