How to start your yoga business
Hi Stefania, you can totally do this; it won’t be super easy nor profitable for the first year, but if you can start teaching at the weekends, whilst you keep your paying job, to get you started, build your student list and gain experience, when you quit your paying job, it will be much easier.
Here are my tips:
First of all, I recommend taking a short post graduate course ( Adam Husler offers a brilliant one) which includes business of yoga, as well as refresher.) as being a good practitioner of yoga is not the same as teaching it.
Then hire a community hall to serve your local community.
Get into cover lists (there are a couple of groups on FB) and always say yes when studios ask you to cover.
That’s for the first year in person.
Now, getting in the online teaching world is a beast on its own. The steps are (one of the ways):
- Pick favourite social media account
- Post value posts, as well as posts that show your personality
- Interact with your followers
- Create a community
- Have a mailing list sign up on your profile, maybe with a freebie, and email them once or twice a month to keep them warm
- Have a small offering at some point or create a “challenge “ (ie a week of specific kind/theme of yoga with you)
- Upsell to something bigger, like a course
It takes about a year but it works organically.
Recommended platforms you can start with:
- FloDesk for mailing list and selling one-off things
- SimplyBook.me for bookings and simple website all in one
But yes, it will be great for you to join the cover groups, get seen in studios and when they need someone to cover, jump on the opportunity. It will give you experience, confidence and you will be in the circles.
Good luck! It’s the best job ever xxx
